Analysis of Banner Ad Network Performance – A Case Study
One of the questions you might want to ask when running a banner ad network campaign (or multiple display network campaigns) is not only “how did our display network campaign perform for a given...
View ArticleGoogle Analytics Changes – What You Need to Know
Google recently rolled out changes to the way their analytics are displayed, putting an emphasis on Acquisition, Behavior, and Conversions, or what Google calls the “ABC’s” with the focus on “how you...
View ArticleVideo Search Engine Optimization – A Case Study You Can See
This case study highlights Digital Insider’s Video Search Engine Optimization (“SEO”) program for automotive dealerships looking to promote their dynamic video content on the top of the organic search...
View ArticleWhy Advertise Online?
As a fellow marketer you are already familiar with the advertising world, you have years of experience in traditional media but online advertising is an animal all of it’s own. We’d like to take a...
View ArticleThe Importance of Ad Placement
In the age of digital marketing, there’s a huge importance regarding not only advertising content but its placement. If your ad placement isn’t successful, it could have a huge effect on your entire...
View ArticleKPI’s & What They Say About Your Business
A KPI (or key performance indicator) is a metric used in analytics that indicates how your business is performing; simply put, these indicators are a set of gauges that relate back to your strategic...
View ArticleWhat is Contextual Advertising, and Why You Should Know About It!
As you’re putting together your digital marketing plan, you have to recognize that reaching your target audience is your top priority. But how do you go about doing that? A contextual advertising...
View ArticleHow To Track Your Prospects Like Never Before!
Innovations in digital advertising are happening daily and consumers’ willingness to share their data has made it possible to target and track the best prospects like never before. But don’t worry –...
View ArticleWhy You Need a Mobile-Friendly Website!
Earlier this year, when Google revealed it was releasing a new mobile-friendly algorithm, the internet exploded. Nicknames such as “mobilegeddon” and “mobilepocalypse” became extremely popular with the...
View ArticleHow To Make Your Website Mobile-Friendly!
Earlier this year, when Google revealed it was releasing a new mobile-friendly algorithm, the internet exploded. Nicknames such as “mobilegeddon” and “mobilepocalypse” became extremely popular with the...
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